What is SEO?
Search engine optimization (SEO) is the technique that improves the quality and quantity of website traffic by increasing the visibility of a website or a web page from search engines. Think about how many different updates and changes you’ve made to your own company’s site SEO strategies over the years. So, what are the 10 hottest SEO trends for 2019? The world of SEO is ever-changing.
1. Watch out for Voice Search
Voice search or Search by voice allows the users to use Google Search by speaking on a mobile phone or computer. The experts are predicting the end of the mobile age very soon.
Well, if it’s, then certainly there’ll be the arrival of “Voice Search”. Of course, Voice Search drew a lot of attention in 2018. This will be going to gain more prominence and importance in 2019. Voice is found to be a powerful and easier way to request answers in some situations.
The emergence of Artificial Intelligence has been given rise to many brilliant technologies to the likes of virtual assistants such as Siri and Alexa.
Now users are using these virtual assistants to search answers for their queries that are SEO trends for 2019. Well, finding answers to complex queries can be a problem. The time has come for every website and blog to put information in the form of answering questions.
Today, almost 20% of the search queries on mobile are made through voice. So the factors like optimization of featured snippets, long-tail voice-oriented keywords, schema metadata, and local SEO will become more crucial.
2. Mobile-first Index
With the rampant use of mobile phones, almost 50% of searches are done through mobile. As Google has fully rolled out the mobile-first index, the website’s mobile version will be an important factor for ranking in SERPs compared to the website’s desktop version.
Make sure your website should be mobile-friendly and both mobile and desktop versions of your website should have responsive design.
3. Optimization of Featured Snippets, including other Google SERP Features
Optimization of featured snippets and other Google search features will be dominating SEO trends in 2019.
Answer boxes, the knowledge graph, recipes, carousels, and who-knows-what-else will be given a major boost to organic traffic. Exposure is equally important in the SERPs as it’s about clicks.
That’s why optimization for Google Search Experiences is going to be an important SEO trend for 2019.
4. Machine Learning
Machine learning is an application of artificial intelligence (AI) to allow computers to learn automatically without human intervention or assistance and adjust actions accordingly.
According to many experts, Machine Learning is going to explode in 2019. Companies and webmasters can use machine learning to develop unique content, starting with a set of data based on specific variables.
Machine learning along with analysis and reporting can identify successes and failures while testing and implementing new strategies.
A blockchain is a growing list of records, called blocks, linked by cryptography. Each block consists of a cryptographic hash of the previous block, a timestamp, and transaction data.
Blockchain prepares the groundwork for all types of cryptocurrencies including Bitcoin to exist, function, and rise.
The users are able to make transactions without the involvement of any type of middleman by using blockchain.
The blockchain can be programmed to store any type of data that would make the decentralization of the internet making information to be public, safe, and flexible.
This will enhance the demand for web pages with blockchain code among the users. With the use of blockchain, the behavior of search engines as the middlemen will vanish.
6. Creation of awesome content
Google algorithm update 2018 reveals the growing importance of Google on the evaluation of quality content.
The analysis shows that the sites that provided unique and quality content coverage have gone up in the Google rankings throughout the year in 2018.
So you have to create content that solves the problem, motivates, and connects with the people.
Content strategy in SEO is not only about replying to a query and bringing users to the page, it’s about readability that means the language you use must be engaging the user and guide the user to the next action.
7. On-page Optimization
On-page optimization will continue to dominate in 2019 according to most of the SEO experts. Still, on-page optimization brings exceptional results.
Links are still very important and ongoing optimization is most crucial. It is never a set-it-and-forget-it tactic.
8. Stress on Technical SEO
Google is very rewarding for sites that are simpler and faster. In 2019, you will find the sites that are heavily java script-driven, that’s webmasters to watch out how java script-driven websites play with Google ranking.
For 2019, you need to think about how your website creates a keepable experience for users on the home screen.
9. Understanding the Audience & User Intent
This concept is going to be the most important factor in 2019. Webmasters, website owners, and businesses should know what a common user is expecting when he or she types a word, query, or phrase. Your job is to provide the answer to the user in the simplest and understandable way.
So website owners and webmasters must keep a tab on the changing tastes, interests, and preferences of their audience.
High-ranking websites are all about the audience and how your content comprehensively answers queries of the audience, stop thinking much about keywords and phrases.
10. Amazon Search
Today, Amazon is in direct competition with Google or Bing on any given day. When someone goes for buying a product, Amazon offers them the ability to see reviews, comparison shop, and suggests similar products while going directly to the search bar of Amazon.
That means keywords and item description optimization have become more user-friendly if anyone uses Amazon search as their main platform.