Influencer marketing has emerged as one of the most powerful marketing tools these days. It has created a strong foundation in the minds of consumers or potential target audiences. Major brands are now using it as an effective strategy to reach their target audience. People don’t trust the brands easily and are more or less…
The Internet has turned into a vital component of our lives. It’s linked to every single aspect of human life starting from occupational, communication, educational, financial to recreational activities. The Internet is an important component of the modern lifestyle. It’s hard to comprehend our lives without it. More so, the global pandemic has forced the…
Content is King and so does Content Marketing. What is content marketing and why there is so much buzz around content marketing these days? Content is immensely important these days because Google is putting heavy emphasis on content. Content marketing is a powerful tool in the digital age to connect to your targeted customer. Content…
The Indian government has decided to bring a bill in the parliament that will ban most crypto-currencies in India. This ban will apply to all private crypto-currencies baring few. But it continues to allow the technologies associated with it and its use. The bill also includes the creation of an official digital currency by the…
Marketers need precise and actionable marketing data for conducting data-driven marketing. Data-driven businesses make their decisions using data & analytics. If you use data to bring the desired results that your organization requires, then the decisions that guide you to achieve those results will use customer data rather than gut feeling. Here, we will discuss…
Digital technologies are bringing revolutionary changes to the business. It’s not only in the process of changing the way we communicate but also reshaping our business model. Disruptive innovation indicates how it is playing a key role in change. It refers to the innovations and technologies that help costly and sophisticated products and services to…
Blockchain was originally invented as a decentralized ledger for cryptocurrency Bitcoin transactions within the Bitcoin network. The distributed or decentralized ledger/database means a storage device where the ledger is located and is not linked to the common processor. It contains the ever-growing chain of transactions in the form of blocks. Blockchain, the name itself says…
Maintaining a healthy lifestyle should not be just our choice, it should be our responsibility to nurture the gift of God in the form of health that we sometimes unintentionally take for granted. All credit goes to our busy schedules and stressful lives that don’t let us be free to spare some time for investing…
Creating and running an online eCommerce store is equally simple as well as challenging. Developing and running an attractive online store is simply because there is the availability of several e-commerce platforms like Woocommerce, Magento, etc. Then, it’s challenging because the standard of an eCommerce website’s design and development along with its functionality plays a…
Bitcoin Cryptocurrency continues to be a buzzword on media and the internet. It’s almost a decade since cryptocurrency has been attracting the attention of people over the digital medium. Do you know what cryptocurrency is? Why it is popular these days? The world is first changing with the rise of digital currency like Bitcoin. With…
The Internet of Things is a buzzword these days and it symbolizes the expansion of technology and has enabled human beings to develop connections and swap data via many electronic devices. The Internet of Things refers to everything that is connected to the web. What are Internet of Things applications? Any device that is connected…
Digital transformation is not only important for short-term growth and better market share but it ensures long-term stability and relevancy. Digital ecosystems and Digital platforms are driving efficiency through advanced and unusual collaborations and bring better valuation for businesses and customers. Do you know what is Digital Transformations and its utility in the highly competitive…
Whenever a user views a web page, an ad prospect is generated simultaneously. This can be termed as the golden moment for the publisher as it allows him to make money. To get the actual value, the ad inventory should be viewed by the maximum number of advertisers at the same time. Ad inventory is…
There is a popular phrase-“Culture eats strategy for breakfast”, coined by Peter Drucker and was made famous by Mark Fields, President at Ford, is an absolute reality! If a company disconnects its work culture from the strategy it employs, that means the company is putting its success at risk. That is why “Work Culture eats…
YouTube Video Ads! The fastest and easiest way of getting qualified traffic is the traffic that will actually convert into leads customers. What will you do? Paid Advertising! No doubt YouTube video Ads are the cheapest paid advertising available nowadays. Does it mean other paid advertising means like Facebook, Instagram, LinkedIn, Pinterest, etc. are substandard?…
