Cryptocurrency has become a major topic in recent years. Its popularity has grown tremendously, especially in the last two to three years. In the past, investing in crypto was seen only as an alternative investment. Now, it is treated as a serious and viable part of an investment portfolio. Some people even include it in…
Influencer marketing has cemented its position as one of the most powerful and effective strategies in the modern marketing landscape. In an era where consumers are increasingly wary of traditional advertising, they turn to the individuals they trust, admire, and respect for product and service recommendations. This fundamental shift in consumer trust is the bedrock…
The modern world is deeply intertwined with technology. Two major forces driving this digital transformation are the Internet of Things (IoT) and Blockchain technology. While the Internet connects people, the IoT connects devices. Blockchain, originally for cryptocurrency, is now proving its worth across many industries. When these two technologies combine, they create the Blockchain Internet…
Can you imagine life without the internet today? It is nearly impossible. The internet has become a crucial part of our everyday existence. Everything we do, from our jobs and education to our finances, communication, and entertainment, is now controlled and managed by the internet. Here, we will discuss What is web3 technology and the…
Content is King and so does Content Marketing. What is content marketing and why there is so much buzz around content marketing these days? Content is immensely important these days because Google is putting heavy emphasis on content. Content marketing is a powerful tool in the digital age to connect to your targeted customer. Content…
The Indian government has decided to bring a bill in the parliament that will ban most crypto-currencies in India. This ban will apply to all private crypto-currencies baring few. But it continues to allow the technologies associated with it and its use. The bill also includes the creation of an official digital currency by the…
Marketers need precise and actionable marketing data for conducting data-driven marketing. Data-driven businesses make their decisions using data & analytics. If you use data to bring the desired results that your organization requires, then the decisions that guide you to achieve those results will use customer data rather than gut feeling. Here, we will discuss…
Digital technologies are bringing revolutionary changes to the business. It’s not only in the process of changing the way we communicate but also reshaping our business model. Disruptive innovation indicates how it is playing a key role in change. It refers to the innovations and technologies that help costly and sophisticated products and services to…
Blockchain technology, first created as the decentralized ledger for Bitcoin transactions, is now a powerful force set to revolutionize our global economy and daily lives. The name itself perfectly describes its structure: a chain of blocks of transactions linked together. This system has evolved far beyond cryptocurrency to become a fundamental technology for security and…
Maintaining a healthy lifestyle should not be just our choice, it should be our responsibility to nurture the gift of God in the form of health that we sometimes unintentionally take for granted. All credit goes to our busy schedules and stressful lives that don’t let us be free to spare some time for investing…
Creating and running an online eCommerce store is equally simple as well as challenging. Developing and running an attractive online store is simply because there is the availability of several e-commerce platforms like Woocommerce, Magento, etc. Then, it’s challenging because the standard of an eCommerce website’s design and development along with its functionality plays a…
Bitcoin Cryptocurrency continues to be a buzzword in the media and on the internet. It’s been almost a decade since cryptocurrency has been attracting the attention of people over the digital medium. Do you know what cryptocurrency is? Why is it popular these days? The world is first changing with the rise of digital currencies…
The Internet of Things is a buzzword these days, and it symbolizes the expansion of technology and has enabled human beings to develop connections and swap data via many electronic devices. The Internet of Things refers to everything that is connected to the web. What are Internet of Things applications? Any device that is connected…
Digital transformation is not only important for short-term growth and better market share but it ensures long-term stability and relevancy. Digital ecosystems and Digital platforms are driving efficiency through advanced and unusual collaborations and bring better valuation for businesses and customers. Do you know what is Digital Transformations and its utility in the highly competitive…
The digital advertising ecosystem revolves around the “golden moment”: the instant a user views a web page, and an ad prospect is simultaneously generated. For a publisher, maximizing this moment and getting the actual value for their ad inventory by having the maximum number of advertisers bid at once is paramount. The technology powering this…
