India’s massive IT industry is undergoing a significant transformation. It is moving away from the old way of doing business and trying to find a new path forward. Indian IT is at a turning point. While the IT sector has been the “jewel” of the economy for decades, it is now struggling with deep-rooted problems….
The digital landscape is evolving at an unprecedented rate. By 2026, Artificial Intelligence will no longer be a side tool. It will be the core infrastructure for every smart business. We are moving away from manual tasks and toward Agentic AI systems that not only help you work but also execute work for you. To…
SEO taught brands how to rank on a page. Generative Engine Optimization (GEO) teaches how to appear within an AI’s response. Today, visibility is no longer about winning a click. It’s about becoming the cited authority for LLMs like ChatGPT, Claude, and Perplexity. SHIFTING FROM RANKING TO RESONATING The traditional goal of appearing on Page…
The world of Search Engine Optimization (SEO) is changing rapidly. We have moved past the early days of simply using ChatGPT to draft quick blog posts. Today, we are entering a new era where the goal is to design content that artificial intelligence models will choose, cite, and trust. Do you know AI SEO Automation?…
Google is no longer the only place people go to find answers. Today, the way customers discover solutions is fragmented. They ask ChatGPT for advice, watch YouTube for tutorials, and check LinkedIn to find experts. To stay relevant, brands must move beyond a single platform. This strategy is called Search Everywhere Optimization and Multimodal Search….
OpenAI and DeepSeek, despite their vastly different origins and scales, have emerged as direct competitors in the rapidly evolving world of artificial intelligence. OpenAI, the established giant, and DeepSeek, the disruptive newcomer, are now vying for market share and influence, especially in the crucial areas of model performance, cost, and open-source accessibility. This competition, OpenAI…
When it comes to this fast-paced digital landscape, relevance is everything. As businesses strive to keep up with content demands, they turn to AI-driven solutions. Though AI can streamline content creation, is it truly the best option? Let’s explore the advantages, limitations, and relevance AI generated content. Speed of AI vs. Human Writers Using AI…
Artificial Intelligence (AI) is transforming the landscape of marketing and sales, promising to disrupt how both B2B and B2C players approach customer experience, productivity, and growth. As AI technology evolves, it is moving beyond mere back-office support to become a critical player in modern industry transformation. AI and Digital Transformation becomes key to business operations…
Union Minister Piyush Goyal recently talked about the stark differences in focus between Indian and Chinese startups. While Indian entrepreneurs are primarily engaged in food delivery, grocery apps, and fantasy sports, Chinese startups are pioneering advancements in high-tech sectors like electric vehicles (EVs), artificial intelligence (AI), and semiconductors. This disparity raises important questions about the…
Artificial Intelligence (AI) is transforming the way content is created in digital marketing. With its ability to generate content quickly and personalize it for audiences, AI is becoming an essential tool for businesses. Here, we will explore how AI impacts content creation, its benefits, and its future in digital marketing. AI-generated content is reshaping digital…
As we step into 2025, we must analyze the key web3 marketing strategies to dominate the landscape. Top Web3 Marketing Trends for 2025 to dominate include – NFTs, decentralized platforms, user-owned data, community engagement, immersive metaverse experiences, and leveraging blockchain technology to build trust and transparency. It allows the users to directly participate in brand…
Staying ahead in social media marketing is crucial for maintaining or expanding the success of your channels. Understanding the current trends can inform your overarching strategy and content calendar. Here are the top social media trends for 2025 that you should consider as you shape your marketing strategy. AI-Powered Content Creation and Curation AI-powered content…
Being in an era of digital media, digital marketing, and digital transformation, content creation has emerged as a lucrative career path. Starting from social media influencers to YouTubers, creating and sharing content online is highly satisfying and enticing. However, behind every glamour and perceived flexibility lies challenges and hard work which give rise to content…
Whether it is Microsoft’s Satya Nadella, Alphabet’s Sundar Pichai, and the top bosses of other tech companies like IBM, Adobe, Palo Alto Networks, VMWare, and Vimeo are all of Indian descent. Almost 30 Indian-origin CEOs hold billion-dollar companies in the USA and Silicon Valley. Certainly, the question arises as to why there is a sudden…
Nowadays, Blockchain and Web3 are two terms that are making a buzz in the tech industry. Both these two emerging technologies have the potential to revolutionize the way we live, work, and interact with each other. Blockchain technology is mostly associated with cryptocurrencies like Bitcoin and Ethereum. Web3 fosters the development and use of decentralized…
