Home December 2025
AEO ( Answer Engine Optimization)

What is AEO in digital marketing?

AEO is the practice of optimizing content specifically for Answer Engines platforms like ChatGPT, Claude, Perplexity, and Google’s “AI Overviews.”Unlike traditional search, which provides a list of links for a human to investigate, an Answer Engine synthesizes information to provide a single, direct response. AEO ensures that your brand is the one the AI chooses…

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Is Indian IT losing its innovation edge?

Is Indian IT losing its innovation edge?

India’s massive IT industry is undergoing a significant transformation. It is moving away from the old way of doing business and trying to find a new path forward.  Indian IT is at a turning point. While the IT sector has been the “jewel” of the economy for decades, it is now struggling with deep-rooted problems….

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Digital Marketing 2026 Agentic AI

Digital Marketing 2026 Agentic AI

The digital landscape is evolving at an unprecedented rate. By 2026, Artificial Intelligence will no longer be a side tool. It will be the core infrastructure for every smart business. We are moving away from manual tasks and toward Agentic AI systems that not only help you work but also execute work for you. To…

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Generative Engine Optimization (GEO)

Chase for GENERATIVE ENGINE OPTIMIZATION

SEO taught brands how to rank on a page. Generative Engine Optimization (GEO) teaches how to appear within an AI’s response. Today, visibility is no longer about winning a click. It’s about becoming the cited authority for LLMs like ChatGPT, Claude, and Perplexity. SHIFTING FROM RANKING TO RESONATING The traditional goal of appearing on Page…

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AI SEO Automation

Streamlining AI SEO Automation Strategy

The world of Search Engine Optimization (SEO) is changing rapidly. We have moved past the early days of simply using ChatGPT to draft quick blog posts. Today, we are entering a new era where the goal is to design content that artificial intelligence models will choose, cite, and trust. Do you know AI SEO Automation?…

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Multimodal Search

Multimodal Search and Search Everywhere Optimization

Google is no longer the only place people go to find answers. Today, the way customers discover solutions is fragmented. They ask ChatGPT for advice, watch YouTube for tutorials, and check LinkedIn to find experts. To stay relevant, brands must move beyond a single platform. This strategy is called Search Everywhere Optimization and Multimodal Search….

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